On October 24th, in the most widespread, coordinated series of political actions in the history of the planet, activists stages 5,200 events in 181 countries to raise awareness about climate change with 350.org, calling on local and international leaders to help stem the rise of CO2 in the earth's atmosphere. 

M+R helped 350.org dominate the news cycle by earning major media attention around the world in thousands of global print, broadcast and online outlets, and positioned 350.org's leader, Bill McKibben, as a go-to source on all issues related to climate change.  We also executed a NYC event that included taking over the screens in Times Square!