At M+R, we know that a comprehensive cultivation strategy is critical to the success of an online advocacy program. Not only do organizations need to balance online and offline communications, but they also face the challenge that not all online supporters are created equal – some supporters want to engage with an organization on a daily basis, while others are more interested in getting top-level news once a month. In addition, we know that all of an organization’s online communications should consistently convey an organization’s brand and deepen the affiliation of its supporters.

M+R helps organizations reach these objectives by developing and implementing cultivation strategies that maximize long-term retention and raise response rates among supporters.