At M+R, we help clients build deliberate and decisive online programs focused on the user experience. Through a comprehensive planning process, we work closely with organizations to develop tailored, multi-year strategic plans that often integrate online advocacy with online fundraising, direct mail, grassroots field efforts, and other activities. We provide our clients with the insight, tools and know-how to launch and run effective online programs that:
- Maximize an organization’s political impact;
- Recruit new supporters;
- Engage and cultivate new and existing supporters;
- Make the most of last-minute opportunities;
- Continually track and test information about an organization’s constituents;
- Use that knowledge to refine and target online communications;
- Evaluate effectiveness on a monthly, quarterly and annual basis; and
- Build toward an organization’s long-term strategic goals.
Our strategic program plans include annual projections, communications schedules, roles and responsibilities, and much more.
