When the Pacific Northwest Regional Council of Carpenters needed to show a new level of power and solidarity during contract negotiations in 2007, it enlisted M+R’s help.  Our Seattle team worked with NWC to:

• Refine campaign messaging and recruit and train union members to serve as campaign messengers;
• Develop a campaign web site to mobilize NWC members through videos, updates on campaign rallies and contract negotiations, and more; and
• Create a cutting-edge text messaging program to send up-to-the-minute campaign information to field volunteers and NWC members in five states.

With M+R’s help, NWC was able to:

• Grow NWC’s e-activist list tenfold;
• Generate media coverage in the Daily Journal of Commerce, the Puget Sound Business Journal, the Central Kitsap Reporter, and The Seattle Post-Intelligencer;
• Mobilize more than 5,000 carpenters to attend a “contract rally” in Portland, Oregon and nearly 10,000 more to gather for a rally in the Tacoma Dome in Washington; and
• Bolster solidarity and member involvement in NWC long after the rallies!

For more information, please contact Lindsay Roitman at lroitman@mrss.com.