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We know what it takes to project our clients’ messages in the news media. We have developed strong connections with reporters and producers, which helps us regularly secure top-tier media coverage from outlets such as CBS Evening News, MSNBC and BBC Radio, The New York Times, The Washington Post, TIME Magazine and The Wall Street Journal.
But we never underestimate the strategic importance of securing local, regional and trade coverage for our clients and their causes – whether to influence constituents through coverage in outlets such as The Houston Chronicle, The Chicago Tribune, The Oklahoman, or The Charlotte Observer; as part of a campaign; or to promote our clients’ messages among donors or partners in stories placed with outlets such as The Chronicle of Philanthropy.
We believe that the results of our media relations efforts are greater than circulation numbers, broadcast reach or unique web hits. The evidence of our success: Shifts in public dialogue, new supporters for our clients and policy changes that can be traced to our earned media work.