Consumers for Auto Reliability & Safety (CARS)
Cally Houck lost her daughters Raechel and Jacqueline to a car Enterprise Rent-A-Car knew was unsafe. M+R’s integrated organizing and social media strategy is actively helping CARS pressure Enterprise to STOP renting out recalled vehicles. The goal is to set the standard for all rental car agencies before this preventable tragedy strikes again.
First-Ever National Food Day
CSPI wanted to organize a major new national day to celebrate and advocate for healthy, affordable food produced in a sustainable, humane way. The result? Food Day!
The effort culminated in over 2,000 events around the country on October 24, 2011, encouraging Americans to “eat real” – ranging from an “Eat In” in Times Square with Mario Batali, to an event at the “What’s Cooking, Uncle Sam?” exhibit at the National Archives in DC, to special Food Day menus and discussions in all of Detroit’s public schools.
See for yourself on the Food Day Flickr page. (Photo Credit: Philip Greenberg)
USAgainstAlzheimer’s
Alzheimer’s is a cruel disease that takes a substantial emotional toll on families and a great economic toll on our country. USAgainstAlzheimer’s believes it’s time for bold action to stop this cruel disease.
This aggressive campaign knits together organizing, social media, communications and inside lobbying, and successfully made Alzheimer’s an issue on the campaign trail, as these videos featuring Republican candidates show.
With innovative new legislation recently introduced in Congress and the Obama administration embracing a strong deadline for stopping the disease as part of it’s soon-to-be-released national Alzheimer’s plan, 2012 is off to a strong but challenging start!
The GAVI Alliance
Just 13 days prior to a crucial global health funding conference, the GAVI Alliance wanted to educate the public about the importance of childhood immunization, as well as bolster the organization’s online presence.
On a tight timeline, M+R designed an eye-catching infographic that showed how millions of children die from preventable diseases – and what the GAVI Alliance is doing about it. We built a custom Facebook landing page and promoted the infographic through aggressive outreach on Twitter, where it reached over 2.8 million users. Millions of people heard about the GAVI Alliance for the first time.
AARP Mobile
In less than a year, M+R helped overhaul the way AARP‘s millions of supporters can use their phones to take action.
We built a custom tool where users simply click on an email to trigger a call to their mobile phone and auto-dials their lawmaker’s office for them. No numbers, no dialing, just click to connect.
We’ve also given AARP’s mobile subscribers new ways to take action: signing online petitions via text message; replying “CALL” to a text message to be connected to their lawmakers; recording a message delivered to the White House (when breaking news came in after business hours); and finding their polling location for Election Day simply by texting “LOCATE” and their address.
The result: AARP tripled its mobile list size in 9 months!
WCS Run for the Wild
M+R recently helped the Wildlife Conservation Society (WCS) raise a record amount via peer-to-peer fundraising for its “Run for the Wild” event.
We got more people to register early. We restructured how fundraising prizes were awarded and promoted. We honed every auto-responder and implemented new conditional content to get people excited about the “next level” of giving, no matter how much they’d donated. And we came up with special strategies for the lowest-performing participants.
In the end, WCS supporters raised 85% more for the event than the previous year. Get all the details on how we did it on the M+R Research Labs blog.
Easter Seals
To help Easter Seals protect and expand critical “early intervention” services for children with special needs, M+R designed and launched a new national campaign: Make the First Five Count.
Through field outreach to Easter Seals’ large network of affiliates across the country and online organizing around the federal budget debate, the campaign has generated millions of media impressions, over 40,000 online actions, and hundreds of petition signatures gathered at community events.
The campaign was also recently recognized by PR News as one of the best non-profit advocacy campaigns and lobbying efforts of 2011.
American Lung Association
We’re helping the American Lung Association (ALA) defend the Clean Air Act through a full-scale national field, online and media campaign. In September, we ramped up the campaign in D.C., running ads in Metro stations, holding press conferences and public events, and producing and delivering a powerful audio card to Members of Congress that plays the sound of a child wheezing and coughing. Watch the campaign’s provocative ad and check out how the card works.
350.org
In 2009, 350.org launched the first-ever International Day of Action on Climate Change. M+R built momentum and earned recognition for 350.org among top-tier news outlets, leveraging 350.org’s platform and the campaign’s leader, Bill McKibben, and coordinating a war-room operation to pitch news outlets across America and Europe in the lead-up to the day of aciton. We also helped stage the campaign’s flagship event, taking over billboards and sidewalks in New York City’s Times Square.
350.org supporters organized more than 5,200 events in more than 180 countries, building one of the largest days of coordinated political action in history – and M+R made sure the world heard about it, securing placements in more than 1,000 global print, broadcast and online outlets! Read a more detailed case study of our work with 350.org here.
GlobalGiving
With Thanksgiving approaching, GlobalGiving wanted to penetrate holiday media market. M+R developed and publicized the “Great American Sleep-In” campaign, which challenged Americans to avoid the shopping mall on Black Friday and instead give a more meaningful gift through GlobalGiving.org.
We booked radio interviews, leading to more than 35 individual radio hits in more than 15 states. We secured TV interviews for GlobalGiving’s leadership on CNN Sunday Morning and Washington, D.C.’s local CBS affiliate. We earned online hits in top-tier outlets from Forbes and MSNBC.
All told, the sleep-in became an integral part of GlobalGiving’s annual fundraising efforts, and contributed significantly to GlobalGiving’s 200 percent growth in revenue over two years!
Read a more detailed case study of our work with GlobalGiving here.