Human Rights Campaign
M+R helped drive a landslide victory for LGBT equality in the 2012 election by mobilizing the Human Rights Campaign’s more than 1.5 million members and supporters.
We started laying the groundwork more than two years before Americans went to the polls, and in the end we launched a personalized, Facebook based call tool, raised thousands for HRC-endorsed candidates, and in the final days of the election had a matching gift from Brad Pitt that turned into hundreds of thousands more for the state marriage battles. We have proudly been working with the Human Rights Campaign since 2007. Learn more about our achievements for equality in this case study.
NYC Coalition for a Smoke-Free City
Can you believe it’s been 10 years since New York City’s smoke-free workplace law took effect? M+R is proud to have coordinated the campaign for all people’s right to breathe clean air. Our team organized over 120 educational presentations and 100 field actions across the five boroughs; prepped hospitality workers to deliver compelling testimony; and generated news from the New York Times to the Canarsie Courier, El Diario to Sing Tao Daily.
Congrats to NYC Coalition for a Smoke-Free City, NYC Mayor Mike Bloomberg, NYC Council, and all the workers and health advocates for leading NYC (and lots of other cities, states and countries) to a healthier future. Phew! Now that’s what we call an effective coalition!
First-Ever National Food Day
CSPI wanted to organize a major new national day to celebrate and advocate for healthy, affordable food produced in a sustainable, humane way. The result? Food Day!
The effort culminated in over 2,000 events around the country on October 24, 2011, encouraging Americans to “eat real” – ranging from an “Eat In” in Times Square with Mario Batali, to an event at the “What’s Cooking, Uncle Sam?” exhibit at the National Archives in DC, to special Food Day menus and discussions in all of Detroit’s public schools.
See for yourself on the Food Day Flickr page. (Photo Credit: Philip Greenberg)
League of Conservation Voters Scorecard
We helped the League of Conservation Voters build their 2012 National Environmental Scorecard! The headline is how awful the House was in 2012 – but you can dig much deeper with all 42 years of LCV scorecard data. Every major environmental vote since 1971, all in one place with charts, state breakdowns and an interactive map/timeline? Yes, please!
Stand with Montanans
M+R helped Stand with Montanans organize a protest against the dark money flooding Montana’s election. We put boots to the ground and marched through downtown Helena on a mission to raise awareness and rally with I-166 supporters. The campaign sparked interest and was featured on PBS and in the New York Times. With an amazing 75% of the vote, Montana voters called for an end to corporate campaign spending by approving I-166. It’s official: Corporations are not people in Montana.
AARP Mobile
In less than a year, M+R helped overhaul the way AARP‘s millions of supporters can use their phones to take action.
We built a custom tool where users simply click on an email to trigger a call to their mobile phone and auto-dials their lawmaker’s office for them. No numbers, no dialing, just click to connect.
We’ve also given AARP’s mobile subscribers new ways to take action: signing online petitions via text message; replying “CALL” to a text message to be connected to their lawmakers; recording a message delivered to the White House (when breaking news came in after business hours); and finding their polling location for Election Day simply by texting “LOCATE” and their address.
The result: AARP tripled its mobile list size in 9 months!
WCS Run for the Wild
M+R recently helped the Wildlife Conservation Society (WCS) raise a record amount via peer-to-peer fundraising for its “Run for the Wild” event.
We got more people to register early. We restructured how fundraising prizes were awarded and promoted. We honed every auto-responder and implemented new conditional content to get people excited about the “next level” of giving, no matter how much they’d donated. And we came up with special strategies for the lowest-performing participants.
In the end, WCS supporters raised 85% more for the event than the previous year. Get all the details on how we did it on the M+R Research Labs blog.
Easter Seals
To help Easter Seals protect and expand critical “early intervention” services for children with special needs, M+R designed and launched a new national campaign: Make the First Five Count.
Through field outreach to Easter Seals’ large network of affiliates across the country and online organizing around the federal budget debate, the campaign has generated millions of media impressions, over 40,000 online actions, and hundreds of petition signatures gathered at community events.
The campaign was also recently recognized by PR News as one of the best non-profit advocacy campaigns and lobbying efforts of 2011.
American Lung Association
We’re helping the American Lung Association (ALA) defend the Clean Air Act through a full-scale national field, online and media campaign. In September, we ramped up the campaign in D.C., running ads in Metro stations, holding press conferences and public events, and producing and delivering a powerful audio card to Members of Congress that plays the sound of a child wheezing and coughing. Watch the campaign’s provocative ad and check out how the card works.
Planned Parenthood
To honor and celebrate the 40th anniversary of the landmark Supreme Court case Roe v. Wade, M+R/Watershed worked with Planned Parenthood to develop the concept and creative content for Roeishereforgood.org, a website featuring 40 quotes, videos, statistics, and images that highlight the importance of Roe. The site also gave visitors a chance to take action by telling opponents of Roe and women’s health that Roe is here for good – and thousands responded!
This site was launched following an aggressive campaign in the lead-up to the 2012 election, calling out anti-women’s health lawmakers and generating grassroots support for pro-women’s health candidates across the country through bus tours, local events, and online advocacy.