Analytics & Reporting

Our team is at work on a daily basis developing new tips and best practices on a host of online advocacy and fundraising issues. We work with clients to establish communication, campaign and feedback mechanisms that ensure a constant flow of reporting on what is working and what needs adjusting. Our goal is to boil the trends, tools and outcomes down to meaningful data points and specific recommendations that our clients can apply to their own programs and campaigns.

Test results and best practices fly back and forth constantly at M+R, and our clients benefit from the firm’s broad client experience and the staff’s deep talent. Through weekly, monthly and quarterly reports, we provide clients with detailed analyses of their program performance.

We also provide key aggregate statistics for all of our clients so that each client can see how their performance compares to other nonprofits. Each year our team develops the most in-depth annual report on nonprofit fundraising, advocacy and email lists. Check it out here!