Activist Cultivation

The only way to keep a supporter engaged and cultivate that relationship over time is through regular communications. Not only do organizations need to balance online and offline communications, but they also face the challenge that not all online supporters are created equal – some supporters want to engage with an organization on a daily basis, while others are more interested in getting top-level news once a month. Add to that the litany of online tools and platforms that could help an organization engage supporters – Twitter to Facebook and more – and it can be challenging (if not impossible!) to keep up.

No matter what, all of an organization’s online communications should consistently convey an organization’s brand and deepen the affiliation of its supporters. We help organizations reach this objective by developing and implementing cultivation strategies that maximize long-term retention and raise response rates among supporters.

By designing well-conceived email programs that provide each and every supporter with valuable and customized content, as well as offering individuals opportunities to engage even further with an organization’s mission, we help our clients increase advocacy activity, generate revenue and deepen engagement while simultaneously reducing list fatigue.