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During any given month, the combined M+R and Watershed team sends approximately 67 million email messages on behalf of our clients, reaching more than 21 million recipients. Whether building a case for giving or motivating supporters to take action to support an organization or campaign, we deliver creative messaging and flawless execution. Our professional online writers work with organizations to produce compelling program and campaign copy for websites, emails, social network profiles, and much more, and then implement a rigorous quality assurance process to ensure those messages are disseminated without a hitch.
We believe that strong online copy-writing should capture and hold a supporter’s attention and motivate them to take action. But good online writing can also serve other strategic purposes for an organization. Over the years, we have developed scripts we know will capture the attention of online supporters and move them to take action, and we help our clients take those models and apply them to their own audiences in innovative and effective ways.
“Dear Friend,
Can you imagine being hungry enough to eat sawdust? Or grass? …”
This message, written for Oxfam America by M+R, was an important part of a successful campaign that raised $40,000 for famine relief in Africa.