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The best place to recruit online activists is online. M+R helps clients identify opportunities and issues that can be used to recruit new supporters through earned media, paid advertising, viral marketing, and other tactics. Through a mix of online marketing methods, we help clients like AARP, American Rights at Work, Save Darfur Coalition, League of Conservation Voters, and many others put their messages in front of millions of potential activists and build and cultivate their lists.
We work with clients to evaluate what marketing strategies are right for their audiences, from keyword ads and paid advertising to cross-promotions and social marketing campaigns. We also help organizations capitalize on their strengths by optimizing thier current communications, since small changes can have a significant impact, doubling or even tripling email capture rates.
For some recent examples of how we’ve helped clients approach online marketing, check out our white papers on cross promotions, premiums, and more here!
Many nonprofits miss out on the benefits of rigorous evaluation and data analysis, including obtaining more reliable data on where to invest their time and money.
This is what we do every day at M+R. We develop the most in-depth annual report on online advocacy, fundraising, list-building, and more.
Check it out here!