Sign up for eNews
Most online supporters don’t define themselves as ‘advocates’ or ‘donors,’ but rather see themselves more broadly as people who are aligned with an organization’s mission and goals. We help organizations respond to this by providing timely, compelling and relevant communication to all supporters, with additional emails targeted to the people who are most interested.
Through tested cultivation strategies, we help clients maximize long-term retention and raise response rates (and money!) online.
A lot of nonprofits are looking for ways to maximize online giving in the current economic environment, so M+R recently took a hard look at one specific tactic, teaming up with four national nonprofits to test a premium offer to prospective donors against a no-premium control.