Multichannel Marketing

Multichannel marketing is the use of multiple communications channels – email, mail, phone, mobile, social media, and websites – in a planned, coordinated manner to increase donor conversion, ongoing donations and long-term retention.

Nonprofits as a whole have only begun to scratch the surface of this opportunity. M+R believes multichannel marketing will soon become a strategic necessity for many nonprofits. Nonprofits that pursue this opportunity thoughtfully today will be well-positioned to capture the best donors for the long term. M+R works with clients to capture the multichannel opportunity by:

• Building multichannel strategic plans;
• Conducting multichannel fundraising campaigns;
• Maximizing the use of integrated data; and
• Optimizing organizational structure and processes.

Get In Touch

For more information about M+R’s multichannel services, please contact Jeff Regen at jregen@mrss.com or (202) 478-6140.