Integrated Use of Data

M+R helps nonprofits leverage their online data for offline activities—and vice versa. We work with clients to select the right data and then put it to use for them across a wide variety of types of campaigns. A few examples of questions we help clients answer include:

• Which non-donor online supporters should we target via telemarketing and which via direct mail?
• How do we use email to inform direct mail and telemarketing campaign topics?
• To which mail pieces and calls do online donors respond best?
• How do we use online data for targeting offline donors for upgrades and sustainer conversion?
• How do we use online data to target the lapsed donors most likely to respond to reinstatement campaigns?
• How do we overcome organizational obstacles to the effective use of multichannel data?

M+R has worked with clients including Human Right Campaign (HRC), Plan USA, Oxfam America, and others to leverage their data across channels. For example, at M+R’s suggestion, HRC began using behavioral data gathered online to better target the most promising prospects for telemarketing.

For more information about M+R’s multichannel services, please contact Jeff Regen at jregen@mrss.com or (202) 478-6140.