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A multichannel approach can provide significant opportunity for an organization to grow its overall member base, increase the value of each of its members, expand its sustainer file, and improve retention. The result: Long-term stability and growth in an organization’s revenue base.
M+R helps clients address big picture strategy questions and develop detailed implementation plans. We work with each client to develop a multichannel strategic plan that best leverages the client’s opportunities and meets its needs. Each plan is different, but a typical plan includes integrated campaigns and the use of multichannel data to maximize value in the following areas:
M+R’s process uses an in-depth process including stakeholder interviews, data analysis, and a comprehensive review of clients’ existing programs to generate a 360-degree picture of your existing fundraising program. With that picture in place, we work with clients to develop a data-driven strategy to get the most value out of a multichannel plan by developing staffing and resource maps, addressing any obstacles to pursuing the multichannel opportunity, and more.
For more information about M+R’s multichannel services, please contact Jeff Regen at jregen@mrss.com or (202) 478-6140.