When it comes to online fundraising, there is no “one size fits all” magic formula to inspire list members to give. However, some tactics do work better than others.

M+R continually tests and reviews what works and what doesn’t when it comes to raising money online, and then shares that knowledge with our clients. We help produce effective copy that compels supporters to donate through vivid imagery, human stories, urgency, and a conversational tone. We also help our clients employ best practices across all aspects of their email marketing programs. We can't emphasize enough how small changes in your online communications can significantly impact results!

Our approach to online fundraising messaging has helped raise millions of dollars for Oxfam America’s relief campaigns, quadruple The Wilderness Society’s annual online giving program, and much more!