When it comes to online fundraising, there is no “one size fits all” magic formula to inspire list members to give. However, some tactics do work better than others.

M+R continually tests and reviews what works and what doesn’t with it comes to raising money online, and then shares that knowledge with our clients. We help produce effective copy that compels supporters to donate through vivid imagery, human stories, urgency, and a conversational tone. Our approach to online fundraising messaging has helped raise millions of dollars for Oxfam America’s relief campaigns, quadruple The Wilderness Society’s annual online giving program, and much more!