At M+R, we understand that effective grassroots mobilization hinges on campaigns being waged at a personal level—both on the Internet and in the real world.  We help our clients find supporters where they are: on the ground, on the Internet, on social networks, at events and concerts, and through media that reaches them with messages that resonate. 

We then help organizations develop effective online strategies that produce real-world activism, mobilizing and persuading supporters to take action by signing petitions, volunteering, meeting their representatives face-to-face, writing a letter to the editor of their local paper, hosting a house party, and much more.