Susan G. Komen® for the Cure

Since 2002, M+R has helped Susan G. Komen for the Cure® successfully:

  • Build a powerful base of over 165,000 online supporters known as Komen eChampions;
  • Mobilize these supporters to take action offline by writing letters to the editor, calling their representatives and making donations to support the organization’s important work; and
  • Advance lifesaving breast cancer legislation at the state and federal levels!

When M+R first started working with Susan G. Komen for the Cure®, the organization had no capacity for online advocacy. We helped launch ActNowEndBreastCancer.org, a virtual advocacy forum where supporters could take action to influence their representatives on breast cancer policy. We then helped kick-start Komen's new online presence with an integrated online marketing campaign that fueled recruitment through:

  • Donated banner ads (PSAs) on 65 prominent and relevant DotComs;
  • Earned media coverage in over 100 online outlets, such as Elle.com and Real Simple Magazine;
  • Attention and buzz in popular blogs and online journals;
  • Industry recognition for ActNowEndBreastCancer.org, which received five online awards;
  • Guerilla marketing on online forums, discussion groups and listservs; and
  • Paid advertising to reach the campaign’s target audiences!

To find out more about how we helped Komen keep the pressure on Congress and the President to find a cure, click here!

And check out our latest online campaign for Komen at IVoteForTheCure.org! 
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