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Susan G. Komen® for the Cure

Since 2002, M+R has helped Susan G. Komen for the Cure® successfully:

• Build a powerful base of over 165,000 online supporters known as Komen eChampions;
• Mobilize these supporters to take action offline by writing letters to the editor, calling their representatives and making donations to support the organization’s important work; and
• Advance lifesaving breast cancer legislation at the state and federal levels!

When M+R first started working with Susan G. Komen for the Cure®, the organization had no capacity for online advocacy. We helped launch ActNowEndBreastCancer.org, a virtual advocacy forum where supporters could take action to influence their representatives on breast cancer policy. We then helped kick-start Komen's new online presence with an integrated online marketing campaign that fueled recruitment through:

• Donated banner ads (PSAs) on 65 prominent and relevant DotComs;
• Earned media coverage in over 100 online outlets, such as Elle.com and Real Simple Magazine;
• Attention and buzz in popular blogs and online journals;
• Industry recognition for ActNowEndBreastCancer.org, which received five online awards;
• Guerilla marketing on online forums, discussion groups and listservs; and
• Paid advertising to reach the campaign’s target audiences!

To read more about our current work to help Komen "close the gap" in access to breast cancer care around the country, click here!

And check out our latest online campaign for Komen at IVoteForTheCure.org!