Komen Community Challenge
In 2006, Susan G. Komen for the Cure® asked M+R to conduct a groundbreaking assessment of breast cancer policy in U.S. communities with high breast cancer mortality rates. When the findings showed that low-income and minority women were disproportionately impacted by a lack of access to quality breast cancer care and information, M+R then helped Komen take action by planning the Komen Community Challenge, a 25-city tour to “close the gap” in access to breast cancer care!
At the kick-off Challenge in April 2007, nearly 150 Komen supporters from 34 states met with Congress, and hundreds of breast cancer survivors rallied at Capitol Hill. Since then, M+R has helped Komen take its special brand of pink ribbon activism nationwide, reaching tens of thousands of people at town hall meetings, round-tables, baseball games, lobby days, and more.
With M+R’s help, the Komen Community Challenge has:
- Recruited election-season luminaries, including Bill Richardson and Elizabeth Edwards, to appear at Challenge events and publicly commit to “closing the gap”;
- Called for policy changes at the local, state and national level so that low-income and minority women don’t continue to fall through the gaps; and
- Earned significant local media coverage in every town and city the tour has visited, energizing Komen supporters to take action to end breast cancer forever!
For more information, please contact Lori Fresina at lfresina@mrss.com or Bill Wasserman at bwasserman@mrss.com.
