When Susan G. Komen for the Cure’s® Texas Affiliates decided to launch a collaborative initiative to increase funding for breast cancer programs in the state, they enlisted M+R to devise a state-based strategy. Komen advocates wanted to make a strong case to the state health commissioner Eduardo Sanchez that Texas women cared about and deserved increased breast cancer funds.
M+R surveyed Komen’s Texas members, asking carefully crafted questions to solicit opinions on various breast cancer funding issues. For further effect, M+R employed tracking technology in the survey to allow responses to be cross-referenced in Komen’s database and broken down by county. Armed with hard opinion data from residents throughout Texas, Komen Affiliates made their case to the commissioner, who responded by sharing his willingness to support a first-ever state appropriation for the Texas Breast and Cervical Cancer Control Program.
For more information contact Karen Matheson at kmatheson@mrss.com or (206) 447-9089.
