There’s no denying that the recent economic downturn is affecting nonprofit organizations’ funding streams. Although a recent M+R study found that nonprofit online fundraising continued to grow through the end of 2008, we did note that average gift sizes have declined considerably.Read More
I wanted to share some interesting information from a successful online fundraising campaign we launched on June 7th for our client, the Save Darfur Coalition (www.SaveDarfur.org).Read More
As more and more organizations turn to the Internet to enhance and expand their fundraising, advocacy and communications work, a number of key questions have arisen, including:
How does our online program compare to other programs?
What are reasonable goals for list growth, response rates, churn ra
Open rates are dropping like flies. When we examined data from 15 national non-profit groups we found a steady, striking decline in email open rates across all the groups over the past two years.Read More
Want to Cultivate New List Members? Skip the Small Talk!
Thinking about sending out a carefully crafted welcome message to help introduce new list members to your organization and get them engaged in your work? Better think again! If your goal is to cultivate good activists and/or donors, it seems