Sacred Cow Tipping: When Best Practices Aren’t Best

Rules are meant to be broken, and the sacred cows of online fundraising are ready to be tipped. Check out 3 examples of success that go against so-called best practices.

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What to do when City Hall plans to cut your budget, or how a kinkajou grabbed the Mayor’s attention

Every year, the Bronx Zoo and New York Aquarium have to fight for city funding – but this year the stakes were especially high. Find out how our campaign helped save their funding!

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How We Boosted Run for the Wild’s Fundraising by 85%!

Want to know how M+R helped boost the Wildlife Conservation Society’s Run for the Wild fundraising by 85%? Check out this article to find out what made such a huge difference.

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Are you gamifying your emails?

Of this list of rewards, which do you think online donors want the most? Status, power, access, or stuff? The answer may surprise you.

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Discounted memberships: A short term gain with long term rewards

Over a year ago, M+R released the results of a test in which we dropped the price of membership with a major nonprofit from $35 to $25 for a limited time for subscribers who had never become members.

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2010 Nonprofit Text Messaging Benchmarks Study

Note: This is an archived publication! Visit www.e-benchmarksstudy.com for the most recent versions of all our Benchmarks studies and Benchmarks Extras.
The 2010 Nonprofit Text Messaging Benchmarks report is the first of its kind. A joint venture between M+R and MobileActive.

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How Cross Promotions Can Help Your Organization

Sharing lists for fundraising outreach has long been accepted as a cost-effective practice in the direct mail world. But list sharing has yet to be applied to online lists in any great numbers.

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