Adventures in Multichannel Marketing: What to try & what to skip

Multichannel is the hot new thing — but what is it, exactly? And can it really live up to the hype? Find out in our newest publication, “Adventures in Multichannel Marketing” — free to download!

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Benchmarks Extra: Monthly Giving

Monthly donors are a stable source of income. Learn more about monthly giving in our Benchmarks Extra: Monthly Giving report.

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‘Tis the Season for Holiday Gift-Giving Programs

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As nonprofit supporters become shoppers this holiday season, they’ll be on the hunt for gifts that do good.

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Quadruple digits: Who and how to ask for the (relatively) big bucks online

In M+R and NTEN’s most recent eNonprofit Benchmarks Study, we found that although high dollar donors make up fewer than 2% of online donors, their gifts make up more than 18% of funds raised each year. And while many organizations receive large gifts through email and passive web fundraising, few organizations have a 4-digit donor strategy as part of their online programs.

But imagine how many 4-digit gifts you could get if you really asked for them?

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