Quadruple digits: Who and how to ask for the (relatively) big bucks online

Quadruple digits: Who and how to ask for the (relatively) big bucks online

In M+R and NTEN’s most recent eNonprofit Benchmarks Study, we found that although high dollar donors make up fewer than 2% of online donors, their gifts make up more than 18% of funds raised each year. And while many organizations receive large gifts through email and passive web fundraising, few organizations have a 4-digit donor strategy as part of their online programs.

But imagine how many 4-digit gifts you could get if you really asked for them?