Do $5 Asks Really Work? Part Deux: The Reckoning

Once is never enough! In the grand tradition of “2 Fast 2 Furious” and “Dumb & Dumberer”, here’s the sequel to our original post about everyone’s favorite fundraising trend: the $5 ask. This time, we investigated the LONG TERM value of this tactic. Spoiler alert: the $5 ask still wins.

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Do $5 Asks Really Work?

Tempted to imitate the Obama team and ask for “just $5” in your next fundraising campaign? Make sure to ask yourself these four questions first!

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Top 10 Fun Flashbacks from 2012

From stopping SOPA to reviewing binders full of women to reading each and every one of the roughly eleventy zillion fundraising messages from the Obama campaign, there was a lot to love about 2012. Read on for a look back at the coolest, slickest, funnest, kickassingest projects M+R and Watershed worked on this year with our amazing clients…

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11 Fun 2011 Flashbacks

From Facebook shares to infographics, we had lots of fun working with our clients last year. Here are 11 projects we had the most fun doing in 2011.

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How to make your Thanksgiving message meaningful

Thanksgiving emails can be a way to thank your supporters – but there are a lot of them. Here are some that stood out from the crowd this year & why they were effective.

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