2013 Year-End Fundraising in Review

How did 2013’s biggest fundraising month compare to 2012’s? Here we tell you what we learned from the fundraising campaigns of some of the country’s top nonprofit organizations. BONUS: We give you a bunch of advice to last through next year-end!

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Surprises from Obama’s New Media Staff

Over peanuts and gin, two of the Obama 2012 campaign’s top gurus shared the inside scoop on messaging for a successful presidential campaign at M+R’s first Speakeasy. Check out what worked, what tanked, and everything else you wanted to know about their messaging and fundraising campaign.

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(Mostly) Mo’ Money: Analyzing 2012’s End-of-Year Giving

How did your end-of-year campaign compare to last year’s? Check out this blog post to see if your results match up trends from 27 of our clients.

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End-of-Year Online Giving Data from 2011: Good News!

How did nonprofits fare online in 2011? Good news: our clients’ end of year fundraising results were better than last year’s!

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What’s an online campaign?

What’s an online campaign? Check out our article for insights into the anatomy of an online campaign – including top tips and tactics!

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Storytelling and the Art of Email Writing

How can smart organizations harness the power of stories to communicate with supporters and get them to donate? In our newest publication, M+R digs into what makes stories powerful, and offers concrete tips for crafting emails that successfully use stories to compel supporters to give.

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Tomorrow: Free panel on connecting online advocacy & fundraising

We often think of online advocacy as a great to keep supporters engaged. But did you know online advocacy can also significantly boost fundraising performance? Sign up for tomorrow’s FREE panel: http://www.blackbaud.com/bb/advocacy/online-advocacy.aspx

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Results from the 2010 End of Year Giving Season

So, how did the end of year season turn out for non-profits? With final results in, we decided to compare our clients’ end-of-year 2010 results to their 2009 figures. Here are the top findings

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Do $5 Asks + Big Red Buttons Work? Results from our 2009 End-of-Year Fundraising Tests

When December 2009 rolled around, we were itching to test a number of promising new strategies to increase our clients’ online fundraising returns. We decided to take advantage of the high volume of online fundraising and website traffic that mark the end-of-year period to run a number of tests for our clients.

The results were surprising.

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