It’s here: the latest in online messaging, fundraising, advocacy, social media, and mobile metrics for nonprofits. Download the FREE report today!Read More
How can smart organizations harness the power of stories to communicate with supporters and get them to donate? In our newest publication, M+R digs into what makes stories powerful, and offers concrete tips for crafting emails that successfully use stories to compel supporters to give.Read More
When December 2009 rolled around, we were itching to test a number of promising new strategies to increase our clients’ online fundraising returns. We decided to take advantage of the high volume of online fundraising and website traffic that mark the end-of-year period to run a number of tests for our clients.
The results were surprising.Read More
In M+R and NTEN’s most recent eNonprofit Benchmarks Study, we found that although high dollar donors make up fewer than 2% of online donors, their gifts make up more than 18% of funds raised each year. And while many organizations receive large gifts through email and passive web fundraising, few organizations have a 4-digit donor strategy as part of their online programs.
But imagine how many 4-digit gifts you could get if you really asked for them?Read More
Part I: Getting Started
The “Twitterverse” is going supernova, exploding with the power and energy of more than five million people worldwide reaching out for a way to stay connected. Unique website visitors to Twitter.com from the U.S. alone have clocked in at more than 17 million.