Everything in 2016 was terrible except for December fundraising

2016 was absolutely a terrible year, but we learned that when the White House goes low, fundraising goes high.

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Our Banner Ads Are On Breitbart?!

Here’s a simple, 4-step action plan you can take to ensure your advocacy ads aren’t showing up in the wrong places.

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Saving elephants with the Wildlife Conservation Society

We are in awe of elephants and are sickened that 96 are killed every day.

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People for the Ethical Treatment of Animals

Since 2013, we’re proud to have helped PETA use online search ads and retargeting to raise more money and protect more animals in the real world.

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9 Old School Campaign Rules That Still Work

There’s more we can learn from Don Draper and Peggy Olson than how to stay lucid after a 5 martini lunch. In honor of the return of Mad Men, here are some of our favorite old school campaign rules that have stood the test of time.

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2013 Year-End Fundraising in Review

How did 2013’s biggest fundraising month compare to 2012’s? Here we tell you what we learned from the fundraising campaigns of some of the country’s top nonprofit organizations. BONUS: We give you a bunch of advice to last through next year-end!

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5 Facebook Tips to Use Right Now

Is your social media strategy ready for the biggest fundraising season of the year? Don’t fret – here are 5 tips you can use right now!

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Facebook Link Previews: Now Large and In Charge

Facebook link posts used to have a wee little image and non-clickable text. Now they’ve got big photos and clickable text. Should you change your Facebook strategy? What does it all MEAN?? We’ll tell you.

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This one weird trick will keep your Facebook ad from being rejected

Are your Facebook ad images or promoted posts being rejected by Facebook? Learn about their 20% rule to make sure your org’s images are never rejected again!

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Shazam! Your email list is now your Facebook list. 4 ways to take advantage

Big news from Facebooklandia: In addition to targeting Facebook ads by geography and interest, nonprofits can now upload lists of email addresses and target Facebook ads to specific individuals.

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