Should we even send emails to Congress anymore?

The simple answer: YES. Complicated & honest answer: Email advocacy matters if you do it right.

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Raising lots of money on Father’s Day? Ugh, as if!

Other Hallmark Holidays can’t compete with the fundraising power of New Year’s Eve. But if you’re gonna send that email anyway, here are 6 ideas to keep in mind.

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Say yes to the test!

A trio of testing tools to help you figure out if you are raising as much money and hell as you statistically can for your cause.

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How to win a Supreme Court case even if you lose

Even though you can’t pressure justices the same way you can pressure lawmakers, you can win in the court of public opinion by following these 6 tips.

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Write like a rock star

Even A-list celebrities don’t guarantee A-list results for your nonprofit’s fundraising campaign. Follow these 4 writing tips to make the most of your celeb supporter and create powerful celebrity messaging.

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Matchmaker, matchmaker, make me a match

M+R took a look at how 16 nonprofit organizations used matching gift offers (or not) during end-of-year online fundraising. Here’s what we found.

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2014 Nonprofit Year-End Fundraising In Review

Champagne is for chumps. Here’s some data worth toasting to.

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Gmail Promotions Tab – A New Way to View Your Promotions

Nonprofit communicators have been complaining about the not-so-new-anymore Gmail Promotions tab for a year. But for the past few months, Google has been quietly testing a new feature for the tab that you might make you see it in a shiny new light.

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Make it easy: Use one checkbox to transform your membership program

Seems like everything you hear these days is monthly donor this and sustaining gifts that. We all want that regular, reliable support. But you can apply the same principles that make monthly giving so valuable to your membership program — and reap huge rewards. It starts by adding a single checkbox to your donation page.

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Our All Time Favorite Terrible Marketing Email Mistakes – And How to Avoid Them

The best part of the worst email is learning what not to do. Have you been making these mistakes?

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