The 2017 Social Media Director’s Guide to Benchmarks

The greatest hits from the 2017 M+R Benchmarks for everyone who works in social media for nonprofits.

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4 Facebook posts that prove why shareables are a campaign organizer’s best friend

What is a shareable? How do I use them!? We’ve got answers.

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Your New Favorite Stat: Introducing the Facebook Earned Reach Average

Who really sees you on Facebook? We’ve created a new metric for measuring that!

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The M+R Tasting Menu for Social Media Fundraising

So, that sucked. We have a lot of work ahead of us… starting with year-end fundraising (for many progressive causes, this is going to be an even more important year-end, obvs).

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What’s the deal with Facebook Fundraisers?

[Said in Seinfeld voice] What’s. The Deal. With the new Facebook Fundraisers tool?

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The 2016 Social Media Director’s Guide to Benchmarks

M+R’s annual Benchmarks Study looks at a great big mountain of online data for dozens of nonprofits, including fundraising, advocacy, email, marketing and web stats. It is seriously great, and you should read the whole thing and also enjoy the photos of swimming pigs (page 19).

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9 daily social media exercises to grow your nonprofit’s followers

Do these exercises every day to keep your nonprofit social networks in top shape.

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Crafting Rapid Response: Winning the Hobby Lobby Loss on Facebook

A Planned Parenthood Action Fund case study in being totally zen, totally kickass, and recruiting tens of thousands of supporters via Facebook when big news breaks.

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Jazz up your Facebook page with awesome, clickable link posts

Facebook Page Management 101: Step-by-step guide (with screenshots!) to posting links on your Facebook page that look totally awesome.

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5 Facebook Tips to Use Right Now

Is your social media strategy ready for the biggest fundraising season of the year? Don’t fret – here are 5 tips you can use right now!

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