Benchmarks X is here! Get it now!

Our 10th Benchmarks Study is the most expansive, exhaustive examination of online nonprofit metrics we’ve ever done.

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What Bill Murray can teach you about email marketing

Neverending lessons from Groundhog Day.

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2015 End-of-Year Online Fundraising Roundup

It’s not easy, taking the measure of a year. Yes, we can call it twelve months, or 365 days, or 525,600 miiiiinutes. But what matters is the progress made, goals reached, and lives changed.

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People for the Ethical Treatment of Animals

Since 2013, we’re proud to have helped PETA use online search ads and retargeting to raise more money and protect more animals in the real world.

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Union of Concerned Scientists

UCS already had super-strong fundraising metrics. Instead of resting on their laurels, UCS asked us an ambitious question: “How can we do better? Much better?”

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Non-stop: Semi-Frantic Year-End Writing Tips

How to keep writing powerful copy through the end of your year-end campaign, with some help from the smash musical Hamilton.

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Raising lots of money on Father’s Day? Ugh, as if!

Other Hallmark Holidays can’t compete with the fundraising power of New Year’s Eve. But if you’re gonna send that email anyway, here are 6 ideas to keep in mind.

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Say yes to the test!

A trio of testing tools to help you figure out if you are raising as much money and hell as you statistically can for your cause.

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Matchmaker, matchmaker, make me a match

M+R took a look at how 16 nonprofit organizations used matching gift offers (or not) during end-of-year online fundraising. Here’s what we found.

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2014 Nonprofit Year-End Fundraising In Review

Champagne is for chumps. Here’s some data worth toasting to.

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