The Upsell Lightbox Story, or How I Learned to Stop Worrying and Love Recruiting a Whole Bunch of New Monthly Donors

Monthly donors are gold, but they’re hard to come by! Have you tried an “upsell lightbox” yet?

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Are you gamifying your emails?

Of this list of rewards, which do you think online donors want the most? Status, power, access, or stuff? The answer may surprise you.

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The Power of the Premium: Convincing Prospective Donors to Give

There’s no denying that the recent economic downturn is affecting nonprofit organizations’ funding streams. Although a recent M+R study found that nonprofit online fundraising continued to grow through the end of 2008, we did note that average gift sizes have declined considerably.

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