The 2018 Benchmarks will be out of this world! Join us for the ride.

YOU can be part of the 2018 Benchmarks Study!

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The 2017 Benchmarks Study is going to ROCK. Join in.

The 2017 Benchmarks is going to rock, and you should be a part of it!

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Crafting Rapid Response: Winning the Hobby Lobby Loss on Facebook

A Planned Parenthood Action Fund case study in being totally zen, totally kickass, and recruiting tens of thousands of supporters via Facebook when big news breaks.

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Love and List Growth: A (True) Fairy Tale

Once upon a time, there was a children’s hospital, the fairest children’s hospital in all the land. Its name was Children’s Hospital Los Angeles, and it had BIG dreams, but a modest email list. This is how everything changed…

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Sacred Cow Tipping: When Best Practices Aren’t Best

Rules are meant to be broken, and the sacred cows of online fundraising are ready to be tipped. Check out 3 examples of success that go against so-called best practices.

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Top 10 Fun Flashbacks from 2012

From stopping SOPA to reviewing binders full of women to reading each and every one of the roughly eleventy zillion fundraising messages from the Obama campaign, there was a lot to love about 2012. Read on for a look back at the coolest, slickest, funnest, kickassingest projects M+R and Watershed worked on this year with our amazing clients…

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Updated metrics for mobile? We’ve got that!

Does your nonprofit have a mobile list? See how your program stacks up!

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11 Fun 2011 Flashbacks

From Facebook shares to infographics, we had lots of fun working with our clients last year. Here are 11 projects we had the most fun doing in 2011.

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You just live-tweeted an event, but the fun’s not over! How to follow up…

You’ve live-tweeted an event, and now it’s time for follow-up! Don’t miss these tips to continue building and engaging with your audience.

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Live-tweeting an event? What to do on game-day

Regardless of whether you are organizing an event or attending one, there are things you need to do while you’re live-tweeting to be successful. Here’s a list!

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