Say yes to the test!

A trio of testing tools to help you figure out if you are raising as much money and hell as you statistically can for your cause.

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Should Your Nonprofit Care About Website Optimization? A Flow Chart.

Like mid-80s Madonna, the best websites are constantly evolving — they are always making improvements to their design to increase their conversion rates. Are you optimizing your nonprofit’s website? Should you be?

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2013 Year-End Fundraising in Review

How did 2013’s biggest fundraising month compare to 2012’s? Here we tell you what we learned from the fundraising campaigns of some of the country’s top nonprofit organizations. BONUS: We give you a bunch of advice to last through next year-end!

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#60Tests60Min recap from 2013 Blackbaud Conference

Check out some of the nuggets of knowledge from “60 Tests in 60 Minutes” – a session presented at 2013 BBcon by M+R’s very own Sarah DiJulio and Planned Parenthood’s Stephanie Lauf.

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Pop Quiz: How do you raise more money online?

Think you have all the answers? Below are 4 questions that were the inspiration for some really cool tests that we’ve helped execute with our clients. Head on over to our Facebook and Twitter pages and let us know what YOU think the answers are.

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Sacred Cow Tipping: When Best Practices Aren’t Best

Rules are meant to be broken, and the sacred cows of online fundraising are ready to be tipped. Check out 3 examples of success that go against so-called best practices.

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Do $5 Asks Really Work? Part Deux: The Reckoning

Once is never enough! In the grand tradition of “2 Fast 2 Furious” and “Dumb & Dumberer”, here’s the sequel to our original post about everyone’s favorite fundraising trend: the $5 ask. This time, we investigated the LONG TERM value of this tactic. Spoiler alert: the $5 ask still wins.

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Do $5 Asks Really Work?

Tempted to imitate the Obama team and ask for “just $5” in your next fundraising campaign? Make sure to ask yourself these four questions first!

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Surprises from Obama’s New Media Staff

Over peanuts and gin, two of the Obama 2012 campaign’s top gurus shared the inside scoop on messaging for a successful presidential campaign at M+R’s first Speakeasy. Check out what worked, what tanked, and everything else you wanted to know about their messaging and fundraising campaign.

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Testing, testing, 1,2,3… check us out at NTC!

Voting is open to decide sessions for NTEN’s 2013 NTC. We’ve proposed some awesome sessions – check them out!

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