Our Banner Ads Are On Breitbart?!

Here’s a simple, 4-step action plan you can take to ensure your advocacy ads aren’t showing up in the wrong places.

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Matchmaker, matchmaker, make me a match

M+R took a look at how 16 nonprofit organizations used matching gift offers (or not) during end-of-year online fundraising. Here’s what we found.

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2014 Nonprofit Year-End Fundraising In Review

Champagne is for chumps. Here’s some data worth toasting to.

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Should Your Nonprofit Care About Website Optimization? A Flow Chart.

Like mid-80s Madonna, the best websites are constantly evolving — they are always making improvements to their design to increase their conversion rates. Are you optimizing your nonprofit’s website? Should you be?

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Are you on a Google Grant rant?

We tell you how to make sense of the new Google Grant “one domain” policy.

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#60Tests60Min recap from 2013 Blackbaud Conference

Check out some of the nuggets of knowledge from “60 Tests in 60 Minutes” – a session presented at 2013 BBcon by M+R’s very own Sarah DiJulio and Planned Parenthood’s Stephanie Lauf.

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YourOrganization.sucks, or Why you should care about gTLDs

The internet is changing, with the addition of some new generic top-level domains on the horizon. Find out how to keep up with the changes and what it means for your organization’s marketing.

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Are you wasting your Google Grant? 4 Tips to Maximize Your “Free” Ad Dollars

Find out how to make the most of your Google Grant.

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Google is shutting down Website Optimizer: What you need to know

Google is switching from Web Optimizer to Content Experiments for webpage testing. Here’s what you need to know about the transition!

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Introduction to Google Grants

Free advertising from Google – sounds great! Learn the basics of Google AdWords and Google Grants for non-profits.

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