There was a lot to learn at last weekend’s Nonprofit Technology Conference (#11NTC)… but what information will people bring back to the office from this year’s 3-day event? Sarah DiJulio and Jeff Regen of M+R both attended the event, and shared with us their key take-aways.
In addition to deciding she wants M+R to sponsor next year’s NTC, Executive Vice President Sarah DiJulio will be using some new strategies in client communications and planning, such as:
- Focusing on bright spots when evaluating – instead of telling clients what they do wrong, tell them what they do right!
- Make presentations more dynamic and engaging – more stories, more pictures… and fewer Excel tables.
- Figure out what’s working by rounding up all staff in the same room, and examining print-outs of the best emails sent in the last quarter.
Jeff Regen, M+R’s multichannel guru, found some encouraging evidence for nonprofits considering a multichannel approach:
- Acquiring online supporters and converting them to sustainers through an integrated, multichannel approach is a major new growth channel for sustainer files
- Nonprofits can get a lot of value both from multichannel campaigns and from use of multichannel data for segmentation and messaging