Note: This post refers to an archived publication! Visit www.e-benchmarksstudy.com for the most recent versions of all our Benchmarks Studies.
Curious about the latest trends in online messaging, fundraising, and advocacy? Wondering what’s up with social media and mobile communications?
Look no further – M+R and NTEN’s 2012 eNonprofit Benchmarks Study is finally here!
The 2012 study is packed with the latest trends in online messaging, fundraising, advocacy, mobile communications, and social media. Here are a few of my favorite nuggets from this year’s study participants:
- There was a 19% increase in online revenue from 2010 to 2011, driven almost entirely by a 20% increase in the number of gifts (average gifts held steady).
- Advocacy response rates increased by a whopping 28% in the same time period.
- Although one-time gifts are still the mainstay of nonprofit fundraising, monthly giving grew faster than one-time giving.
- Facebook fan pages grew by 70% in 2011!
Join us (in person or online) on April 18th to dig into the study and what it means for your program.
Hope to see you there!