We often think of online advocacy as a great to keep supporters engaged. But did you know online advocacy can also significantly boost fundraising performance?

I’m teaming up with Care2 and Blackbaud this week to host a free panel on connecting online advocacy and fundraising. Get tips on how to raise more money by using online advocacy. See recent examples of these best practices in action. Hear from Chris Burley from Defenders of Wildlife and Geoff Handy from the Humane Society of the US on how their optimizing their online fundraising program with online advocacy.

The panel is one of four sessions being presented at the free Blackbaud/Care2 Advocacy Live! event happening tomorrow, Wednesday March 9th. The event is all happening remotely – so you won’t need to leave your desk – just call-in and log-on online. Come to all four sessions, or just come hear me. Either way – you can register at: http://www.blackbaud.com/bb/advocacy/online-advocacy.aspx

Topics and Presenters:

  • 2011 “State of the Union” for online advocacy
  • Key strategies for raising more money through your online advocacy efforts
  • How to improve your message to members of Congress
  • The power of social media for boosting online advocacy

Speakers include:

  • Joe Baker, Care2, Vice President Causes and Advocacy
  • Lisa Sock, ACLU, Director, Online Outreach and Fundraising
  • Barry Jackson, AARP, Director of Online Advocacy for AARP
  • Steve Daigneault, M+R Strategic Services, Vice President eCampaigns
  • Geoff Handy, Humane Society of United States, Vice President, Media and Online Communications
  • Chris Burley, Defenders of Wildlife, Senior Director of Membership and Online Advocacy
  • Ben Jenkins, Blackbaud, Product Manager
  • Eric Jones, Director of Information Technology, United States Senator Tom Harkin Office
  • Emily Wenzler, Zuri Group, Sr. Strategy Consultant
  • Shiloh Stark, Amnesty International USA, Online Fundraising Manager