M+R leads formal media training sessions that ensure clients understand how to use the media to communicate their organization or campaign’s intended messages.  Our trainings address how to give reporters the concise, precise message you want them to receive, and how to ensure that this content works for their stories.  Depending on the format of a training, video, radio and newspaper clips are interspersed to illustrate key points. We also offer one-on-one coaching sessions – including filmed video practice sessions – to fine-tune performances ahead of a big interview, press conference or related event.

As part of every training session, we work with a client to produce basic talking points, an ‘elevator pitch,’ and other materials that leave spokespeople feeling prepared and confident about clearly communicating their messages to the press.