Who are your most passionate online supporters? What motivates them? How are they most likely to take action on behalf of your organization? Campaigns that make the most of an organization’s resources are informed campaigns – they hit the ground running with knowledge and understanding of how their supporters can help them reach their goals.
At M+R, we offer qualitative data analysis and evaluation services that give organizations the tools to see themselves and their online constituents from the inside-out. Through strong, reliable research methodology – and a personalized approach – M+R can help you better understand your base of supporters and activists for winning outcomes.
Our Services
Data Mining. We take data of various shapes and sizes and compile it to give you complex insight that’s easy to read. We can predict, understand and score your data for a wide variety of uses. Want to know which of your online supporters are worth contacting in person? Data mining can tell you who is the most likely to give – and give big.
Data Segmentation. We chop up your data into segments like gender, race, or age and drill down to isolate behaviors and motivations. This kind of information is useful for allocating resources and planning large-scale projects.
Online Surveys. We perform sophisticated survey design, implementation, collection, and analysis. M+R’s clients work on a diverse range of issues, so we understand the importance of developing highly customized questionnaires. What do you want to achieve? Every survey process begins with a goal-setting meeting to talk about what you hope to accomplish.
Many organizations miss out on the benefits of getting to know their audiences better – including more reliable data on where to invest time and money – but M+R can help give your organization the edge. Think of it as the extra credit that will propel you to the top of the class!
M+R Expert:
For more information on these services, please contact Karen Matheson at kmatheson@mrss.com or (206) 447-9089.
