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Oxfam America

The response to Oxfam America's relief efforts following the catastrophic earthquake in Haiti has been tremendous, and we'll be sharing some of those results of that effort with you soon. You can still help!

But this isn't the first time Oxfam's supporters have stepped up in response to humanitarian crises and natural disasters. In 2003, in reponse to the U.S. presence in Iraq, Oxfam needed to act quickly to provide aid to displaced Iraqi civilians.  M+R designed an accelerated and comprehensive online fundraising campaign that raised more than $750,000 online in just seven days! We immediately helped Oxfam promote the campaign through a targeted donation page and aggressive earned online media outreach. We then brokered a partnership with MoveOn.org to appeal to its two million members on behalf of the campaign. With M+R's help, Oxfam raised more money online in one week than it had in the previous year, and much needed funds were raised to aid Iraqi refugees driven from their homes.

As another example, M+R helped Oxfam raise more than $14 million online in response to the 2004 tsunami. Through PSAs and earned media outreach, M+R got more than 35 bloggers, online media outlets and companies to run ads, place links, or write about Oxfam's efforts, raising the organization's profile to an unprecedented degree.