Online Fundraising for Humanitarian Relief

In response to the U.S. presence in Iraq in 2003, Oxfam America needed to act quickly to provide aid to displaced Iraqi civilians.  M+R designed an accelerated and comprehensive online fundraising campaign that raised more than $750,000 online in just seven days!  We immediately helped Oxfam promote the campaign through a targeted donation page on www.oxfamamerica.org.  We then brokered a partnership with MoveOn.org to appeal to its two million members on behalf of the campaign, and negotiated donated banner ads on dozens of web sites including MSN, Christian Science Monitor, and Business Week.  We also wrote and pitched stories about the campaign to generate news coverage and drive traffic to the campaign donation page.

With the help of M+R:

• Oxfam raised more money online in one week than it had in the previous year!
• Media coverage of the campaign drove new users to www.oxfamamerica.org; and
• Much needed funds were raised to aid Iraqi refugees driven from their homes.