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Publications

Explore M+R’s library of articles and best practices by clicking on the links to PDF versions of each publication below. 

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Studies

• 2010 eNonprofit Benchmarks Study
  
• 2010 eNonprofit Text Messaging Benchmarks Study
  
• 2010 eNonprofit Social Media Benchmarks Study
  
• 2009 eNonprofit Benchmarks Study
  
• 2008 eNonprofit Benchmarks Study
  
• 2006 eNonprofit Benchmarks Study

Articles

• Do $5 Asks + Big Red Buttons Work?, February 2010
  
• Quadruple digits: Who and how to ask for the (relatively) big bucks online, January 2010
  
• How Cross Promotions Can Help Your Organization, September 2009
  
• Nonprofit Organizing in 140 Characters or Less, June 2009
  
• Lower Your Membership Amount? Think Twice, May 2009
  
• The Power of the Premium: Convincing Prospective Donors To Give, March 2009
  
• The Ups And Downs of Online Giving In a Down Economy, February 2009
  
• Weak Economy, Strong Campaign, February 2009
  
• What Worked For Obama Can Work For You – Fundraising Tips From the Obama Campaign, January 2009
  
• The Economy Is Down But Online Giving Is Up?, December 2008
  
• Online Monthly Giving Programs, December 2007 
  
• Going Beyond Fundraising Appeals to Reach an Online Goal, September 2007 
  
• Digging Into eNewsletters, August 2007
  
• Online Fundraising Tactics – What Works and What Doesn’t, May 2007
  
• Combined Review of Recent Online Benchmarks Studies, March 2007
  
• Do Email Silences Matter?, January 2007
  
• The Ten Commandments of MySpace Advocacy, October 2006
  
• Why Open Rates are Falling and What It Means for You, September 2006
  
• Emaily Post’s Guide to Online Decorum, August 2006
  
• Do Images Help or Hurt Your Email Campaigns?, October 2006
  
• Entertain the Vote: Tips for Developing a Successful Flash Animation, June 2006
  
• Skip the Small Talk: Are “Welcome” Messages Really Worthwhile?, May 2006
  
• Creating Your Own Benchmarks, March 2006
  
• What Political Campaigns Can Learn From Nonprofit Online Organizing, June 2005
  
• Mobilizing Online Resources in Response to Breaking News, June 2005
  
• Simple Ways to Raise More Online, January 2005

Best Practices

• Case Study in Unlikely Advocates, June 2008
  
• Crisis Communications Planning, April 2008
  
• Putting More Power in Your Campaign Punch: The Power Prism, March 2007