Publications

Explore M+R's library of articles and best practices by clicking on the links to PDF versions below.  If you have suggestions for future articles, please contact us at news@mrss.com.

Articles

• Online Monthly Giving Programs
• Going Beyond Fundraising Appeals to Reach an Online Goal
• Digging Into eNewsletters
• Online Fundraising Tactics - What Works and What Doesn't
• Combined Review of Recent Online Benchmarks Studies
• Do Email Silences Matter?
• The Ten Commandments of MySpace Advocacy
• Why Open Rates are Falling and What It Means for You
• Emaily Post's Guide to Online Decorum
• Do Images Help or Hurt Your Email Campaigns?
• Entertain the Vote: Tips for Developing a Successful Flash Animation
• Skip the Small Talk: Are "Welcome" Messages Really Worthwhile?
• Creating Your Own Benchmarks
• What Political Campaigns Can Learn From Nonprofit Online Organizing
• Mobilizing Online Resources in Response to Breaking News
• Simple Ways to Raise More Online

Best Practices

• Crisis Communications Planning
• Putting More Power in Your Campaign Punch: The Power Prism