M+R has recently turned its attention to helping the Save Darfur Coalition build, cultivate and activate a corps of ‘super-activists’ – list members who’ve signed up to receive weekly email actions from Save Darfur. We’ve used a variety of tactics to build SDC’s “Weekly Action Network,” sending a standalone email invitation asking list members to sign up; including a “Join the Weekly Action Network” P.S. in the footer of many email advocacy alerts and fundraising appeals; and sending a tell-a-friend email to the Weekly Action Network members asking them to recruit their friends to join them.
The Weekly Action Network (WAN) members have proven to be incredibly valuable to the Coalition both online and offline. Not only do WAN members open, click through and respond to email advocacy alerts at rates that are roughly eight times higher than the rest of the Coalition’s activists, they also participate in offline activities and donate at significantly higher rates.
To read more about our work with the Save Darfur Coalition, click here.
