Campaign Evaluation + Strategy

Learning from success and failure.

We conduct evaluations of many of the largest advocacy and civic engagement programs in the country. Following the healthcare campaigns that created Obamacare, our team evaluated Health Care for America Now in 2010 for The Atlantic Philanthropies. We’ve analyzed immigration reform efforts for Ford Foundation, Carnegie, Atlantic Philanthropies and the Open Society Institute. And we’ve studied a multi-year effort to reform foster care in the U.S. for The Pew Charitable Trusts.

The results of these evaluations help issue leaders and campaigners adapt their strategies and finish the important work they started.

Got Science?


UCS already had super-strong fundraising metrics. Instead of resting on their laurels, UCS asked us an ambitious question: "How can we do better? Much better?"

96 Elephants


We are in awe of elephants and are sickened that 96 are killed every day. We're working online and with partners to pressure international leaders to end elephant poaching. President Obama and Secretary Clinton have already joined the fight.

Online Fundraising + Advocacy

We pioneered the field of online engagement and are still leading the way.

Media Relations

We make news that makes a difference for nonprofits of all sizes. Our press results pressure leaders + build reputations.

Social Media

We grow communities, engage influencers, create content + analyze results on social channels.

Digital Advertising

We build + run search, social, display, and other channels seamlessly integrated into our clients' fundraising, advocacy, and electoral programs to identify, engage, and convert supporters.

Campaign Evaluation + Strategy

We work with organizations + coalitions to assess big social change efforts.

Integrated Advocacy Campaigns

We bring all hands on deck when a campaign needs planning + messaging + press + social media + ads.

Analytics + Optimization

We study our clients’ online data + suggest ways they could raise more money + make more impact.

Messaging + Identity

We use formal research + our own creativity to develop message guides, campaign names + identities.