M+R Benchmarks 2014: The Trailer
It’s official: The 2014 M+R Benchmarks Study hits the (digital) stands April 9. But for those of you who just can’t wait, M+R has got a little something to hold you over. Presenting…M+R Benchmarks 2014: The Trailer.
Pop Quiz: How do you raise more money online?
Think you have all the answers? Below are 4 questions that were the inspiration for some really cool tests that we’ve helped execute with our clients. Head on over to our Facebook and Twitter pages and let us know what YOU think the answers are.
Tanked! When your campaign fails & it’s a good thing
Failing sucks. But its is crucial if you want to get better at winning. Check out this post (and slides!) from Madeline Stanionis and Ben Simon of Greenpeace’s Mobilisation Lab.
Sacred Cow Tipping: When Best Practices Aren’t Best
Rules are meant to be broken, and the sacred cows of online fundraising are ready to be tipped. Check out 3 examples of success that go against so-called best practices.
Adventures in Multichannel Marketing: What to try & what to skip
Multichannel is the hot new thing — but what is it, exactly? And can it really live up to the hype? Find out in our newest publication, “Adventures in Multichannel Marketing” — free to download!