Turning a state battle into a national victory
How do you build a groundswell of support for a state-specific issue where only the state’s residents can directly advocate with state legislators – and then how do you capitalize on your victory?
What’s a ‘viral’ video and how can you get one?
Organizations stand to gain a lot by promoting online videos that go “viral.” But what does “viral” really mean, and how can your organization increase the likelihood that a video will become an internet smash hit?
Results from the 2010 End of Year Giving Season
So, how did the end of year season turn out for non-profits? With final results in, we decided to compare our clients’ end-of-year 2010 results to their 2009 figures. Here are the top findings
Weak economy, strong campaign*
*Or, How to stop worrying and beat the recession. The results rolling in from the fundraising appeal were… well, terrible. It was mid-November, the economy was in shambles and getting worse by the day and Oxfam America’s first end-of-year email appeal of 2008 was...