Note: This is an archived publication! Visit www.e-benchmarksstudy.com for the most recent versions of all our Benchmarks studies and Benchmarks Extras.
When it comes to social media, nonprofits find themselves making it up as they go along. We hope to shed some light on the exciting, rapidly evolving (and often confusing) world of online social media. Our goal is to help organizations – no matter their size – develop meaningful metrics for their social network outreach.