M+R Privacy Policy

Effective Date: December 14, 2023

This Privacy Policy describes the data protection practices of M+R and its related websites and initiatives that link to this document (“Websites”) (collectively, “M+R,” “we,” “us,” or “our”). This Privacy Policy applies to information that we collect and use about you when you access or use our Websites, otherwise interact with us online or offline, or when we obtain information about you from our partners and clients.  We refer to our Websites and other ways of interacting with you collectively as the “Services.”



We obtain information about you through the means discussed below when we provide the Services.


We collect a variety of information that you provide directly to us. For example, we collect information from you through:

  • When you use our Services 
  • Requests or questions you submit to us via online forms, email, or otherwise
  • When you sign up for our newsletter
  • When our clients and partners provide us with information about you to analyze on their behalf
  • Your participation in surveys
  • Conferences or events

Information about you.  The types of data we collect directly from you includes:

  • Contact information (e.g., name, email, phone number, address)
  • Any other information you choose to directly provide to us in connection with your use of the Services.

When you use our Websites, we and our service providers automatically collect certain information including your IP address, browser type, browser language, operating system, the state or country from which you accessed the Websites, software and hardware attributes (including device IDs) referring and exit pages and URLs, platform type, the number of clicks, files you download, domain names, landing pages, pages viewed and the order of those pages, the amount of time spent on particular pages, the date and time you used the Websites, error logs, and other similar information.  From your IP address, we may be able to infer your general location (e.g., city/state or postal code).


We may receive additional information such as demographic and statistical information from third parties and sources, such as business partners, marketers, researchers, analysts, public records, and others that we may attribute to you based on your assignment to certain statistical groups. We use this information to supplement the information that we collect directly from you in order to derive your possible interests and provide more relevant experiences for you and improve our websites, analytics, and advertising.

We may also receive certain information about you from our clients, and we analyze that information on behalf of our clients as further discussed in this Policy.


We use your information for various purposes depending on the types of information we have collected from and about you, in order to:

  • Provide our Services 
  • Respond to your requests for information and provide you with more effective and efficient customer service
  • In accordance with applicable legal requirements, contact you regarding M+R, as well as third-party organizations, surveys, research studies, projects, and other subjects that we think may be of interest to you
  • Deliver online advertising that is more tailored to you regarding our Services
  • Help us better understand your interests, and improve our Services
  • Secure our Websites and resolve technical issues being reported
  • Comply with any procedures, laws, and regulations which apply to us where it is necessary for our legitimate interests or the legitimate interests of others
  • Establish, exercise, or defend our legal rights where it is necessary for our legitimate interests or the legitimate interests of others

Aggregate/De-Identified Information. We may aggregate and/or de-identify any information collected through our Services so that such information can no longer be linked to you or your device (“Aggregate/De-Identified Information”). We may use such information for any purpose, including without limitation for research and marketing purposes, and may also disclose such data to any third parties, including advertisers, partners, and sponsors.


The legal bases for using your information as set out in this Privacy Policy are as follows:

  • Where use of your information is necessary to perform our obligations by contract with you (for example, to comply with, as applicable, our Terms of Use and Privacy Policy)
  • Where use of your information is necessary for our legitimate interests or the legitimate interests of others (for example, to provide security for our Websites; operate our Services; defend our legal rights; analyze use of and improve our Services)
  • Where we have a reason to process the data in accordance with applicable laws
  • Where we have your consent to engage in a particular processing activity


In operating the Websites, we may use a technology called “cookies.” A cookie is a piece of information that the computer that hosts our Websites stores to your browser when you access the Websites. We use various types of cookies and similar technologies, including pixels, gifs, web beacons, and other tracking technologies, and first and third-party cookies. Cookies can be persistent by remaining on your computer until you delete them or be based on your browsing session where they delete once you close your browser. First party cookies are used and controlled by us to provide services on our Websites.

You have the ability to accept or decline cookies. Most browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. Detailed instructions are provided by your browser. If you do not accept all cookies or withdraw your consent, you may still browse the Websites, however, in this case you may not be able to use the full functionalities of the Services. For more information on cookies and how they can be managed and deleted please visit http://www.allaboutcookies.org/ or your browser cookie settings.


ANALYTICS.  We may use third-party web analytics services (such as those of Google Analytics) on our Websites to collect and analyze usage information through cookies and similar tools; engage in auditing, research, or reporting; assist with fraud prevention; and provide certain features to you. To prevent Google Analytics from using your information for analytics, you may install the Google Analytics Opt-out Browser Add-on by clicking here.  If you receive email from us, we may use certain analytics tools, such as clear GIFs to capture data such as when you open our message or click on any links or banners our email contains. This data allows us to gauge the effectiveness of our communications and marketing campaigns.

ONLINE ADVERTISING.  On our Websites, we allow select third-party advertising technology partners to place cookies or other tracking technologies on the browser of your device to collect information about you as discussed above. These third parties (e.g., ad networks and ad servers such as Google and others) may use this information to serve relevant content and advertising to you as you browse the Internet, and access their own cookies or other tracking technologies on your browser to assist in this activity.  If you are interested in more information about these online advertising activities, and how you can generally control cookies from being put on your computer to deliver tailored advertising, you may visit the Network Advertising Initiative’s Consumer Opt-Out link, the Digital Advertising Alliance’s Consumer Opt-Out link, or Your Online Choices to opt-out of receiving tailored advertising from companies that participate in those programs. You can also see the options below at “Your Rights and Choices.” We do not control these opt-out links or whether any particular company chooses to participate in these opt-out programs. We are not responsible for any choices you make using these mechanisms or the continued availability or accuracy of these mechanisms.  Please note that if you use these mechanisms, you may still see advertising on our websites or across the Internet, but it will not be tailored to you based on your online behavior over time.


M+R will disclose your information in the following ways:

  • Service Providers. We provide access to or disclose your information to select third parties who perform services on our behalf. They provide a variety of services to us, including data hosting and storage, advertising and marketing, website content and features, analytics, research, customer service, payment processing, security, fraud prevention, and legal services.
  • With our Online Advertising Partners.  As noted above, we allow certain online advertising partners to place cookies and similar tools on our Websites to collect information about individuals who visit our Websites to display more relevant online advertising to those individuals as they browse the web.
  • Protection of M+R and Others. By using our Services, you acknowledge and agree that we may access, retain, and disclose the information we collect and maintain about you if required to do so by law or in a good faith belief that such access, retention or disclosure is reasonably necessary to: (a) comply with legal process (e.g. a subpoena or court order); (b) enforce any contracts with you, if relevant; (c) respond to claims that any content violates the rights of third parties; (d) respond to your requests for customer service; and/or (e) protect the rights, property or personal safety of M+R, its agents and affiliates, its users and/or the public. 
  • With our clients.  As part of our Services, we help our clients identify people who might be interested in their missions and in making donations.  To do this, we collect limited information from our clients about their donor base, and compare that information across the information provided by all of our clients.  We then provide our clients with information about their donors and potential donors that may be interested in their missions and in making donations.  To opt out of our use of your information for these purposes, please click here.
  • With your consent.  We may disclose your information for other reasons when you provide us with consent to do so.
  • Aggregate/De-Identified Information. From time to time, we may disclose Aggregate/De-identified Information about use of the Services or our user base to partners and others, but such information will not identify you personally.


You may have certain rights under applicable law with respect to your information as further described in this section.


If you (or an authorized agent on your behalf) would like further information in relation to your legal rights under applicable law or would like to exercise any of them, please contact us using the information in the “Contact Information” section below at any time. Your local laws may permit you to request that we:

  • provide access to and/or a copy of certain information we hold about you
  • update information which is out of date or incorrect
  • delete certain information which we are holding about you
  • restrict the way that we process and disclose certain of your information
  • revoke your consent for the processing of your information

We will consider all requests and provide our response within the time period stated by applicable law and as otherwise required by applicable law. Please note, however, that certain information may be exempt from such requests in some circumstances, which may include if we need to keep processing your information for our legitimate interests or to comply with a legal obligation. We may request you provide us with information necessary to confirm your identity before responding to your request. Depending on your jurisdiction of residence, you may have the right to appeal a decision we make in response to your request.  In such circumstances, we will inform you of this right and how to submit an appeal.

Sale/Targeted Advertising Opt Out.  Under the laws in certain US jurisdictions, you also have the right to opt out of our “sale” of your information or the “processing” or “sharing” of your information for online targeted advertising purposes. As noted above, we may use analytics or online advertising tools that result in the disclosure of your information to our third-party partners and that are subject to this opt out right.  To opt out of these activities, please contact us using this form, and also use the “Your Privacy Choices” link on our Website footer.


You may instruct us not to use your contact information to contact you with information we think may interest you regarding M+R, our partners, or others by contacting us using the information below. In our marketing email messages, you can also opt out by following the instructions located at the bottom of such emails or messages. Please note that, regardless of your request, we may still use and disclose certain information as permitted by this Privacy Policy or as required by applicable law. For example, you may not opt out of certain transactional emails from us, such as those confirming your requests or providing you with updates regarding our Privacy Policy or other terms.


Our Websites may contain links to third-party websites or social media sharing/connection features (e.g., Twitter, Facebook).  If you choose to use these links and features, please note that we are not responsible for their content or privacy practices, and that the use of such links and features may result in information such as your IP address and information collected through cookies being disclosed to the third parties that control these links and features. The collection, use, and disclosure of your information will be subject to the privacy policies of such third parties, and not this Privacy Policy. We urge you to read the privacy policies of these third-parties if you choose to interact with these links and features.


The Services are intended for general audiences and not for children under the age of 13. If we become aware that we have inadvertently collected “personal information” (as defined by the United States Children’s Online Privacy Protection Act) from children under the age of 13 without valid parental consent, we will take reasonable steps to delete it as soon as possible. We also do not knowingly process data of EU residents under the age of 16 without parental consent. If we become aware that we have collected data from an EU resident under the age of 16 without parental consent, we will take reasonable steps to delete it as soon as possible.


Because M+R is based in the United States, please note that your information may be processed and stored in the United States and other jurisdictions around the world where we or our service providers are located, and that such jurisdictions may have different privacy laws than those in your jurisdiction.  Whenever your information is transferred, stored, or processed by us, we take reasonable steps to protect your information in accordance with this Privacy Policy and applicable laws.  These measures may include implementing standard contractual clauses to govern the transfer of your information, or other means recognized by applicable laws.  By providing us with your information, you acknowledge any such transfer, storage, or processing.

If you have any concerns or complaints about our data processing activities, we urge you to first try to resolve such issues directly with us. However, if applicable, you may make a complaint to the data protection supervisory authority in the country where you are based, or seek a remedy through local courts if you believe your rights have been breached.


M+R takes a variety of technical and organizational security measures to protect the information provided to us from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. However, no Internet or email transmission is ever fully secure or error free. Please keep this in mind when disclosing any information to us online.


We will retain your information for no longer than necessary for the purposes for which it was provided, or for our legitimate business purposes, unless an applicable legal requirement requires us to retain such data for longer periods.


If you are a California resident, the California Consumer Privacy Act (“CCPA”) requires us to provide you with the following additional information about: (1) the purpose for which we use each category of “personal information” (as defined in the CCPA) we collect; and (2) the categories of third parties to which we (a) disclose such personal information for a business purpose, (b) “share” personal information for “cross-context behavioral advertising,” and/or (c) “sell” such personal information.

Under the CCPA, “sharing” is defined as the targeting of advertising to a consumer based on that consumer’s personal information obtained from the consumer’s activity across websites, and “selling” is defined as the disclosure of personal information to third parties in exchange for monetary or other valuable consideration. As discussed in the Online Advertising section above, we “our use of third-party analytics services and online advertising services may result in the sharing of online identifiers (e.g., cookie data, IP addresses, device identifiers, and usage information) in a way that may be considered a “sale” or “sharing” under the CCPA.

Information About the Categories of Information We Collect

Categories of Personal Information Collected Purpose of Use of Personal Information Categories of Third Parties to Which this Personal Information is Shared or Sold
Basic contact details (e.g., name, email, phone number, address)
  • Provide our Services, including Services we provide to clients
  • Respond to your requests/Customer Service
  • Send you information 
  • Analyze use of our Services and improve our Services
  • Advertising purposes
  • Legal Purposes
  • Online advertising and analytics partners
Network and device information (e.g., information about the device used to access the Websites and information about how you use the Websites)
  • Provide our Services
  • Send you information 
  • Analyze use of our Services and improve our Services
  • Advertising purposes
  • Legal Purposes
  • Online advertising and analytics partners
Inference data (e.g., information we infer about you based on other data we collect, including your likelihood to donate to one of our clients)
  • Provide our Services, including Services we provide to clients
  • Send you information 
  • Analyze use of our Services and improve our Services
  • Advertising purposes
  • Legal Purposes
  • Online advertising and analytics partners
Demographic data (e.g., age and gender)
  • Provide our Services
  • Analyze use of our Services and improve our Services
  • Advertising purposes
  • Legal Purposes
  • Online advertising and analytics partners
Any other information you choose to provide while using the Services
  • Provide our Services
  • Respond to your requests/Customer Service
  • Send you information 
  • Analyze use of our Services and improve our Services
  • Legal Purposes
  • We don’t sell/share

If you are a California resident, the CCPA allows you to make certain requests about your personal information. Please see the “Your Rights and Choices” section above for additional information.

The CCPA further provides you with the right to not be discriminated against (as provided for in applicable law) for exercising your rights.

California residents may opt out of the “sale” or sharing of their personal information. If you would like to opt out of our use of your information for such purposes that are considered a “sale” or “sharing” under California law, you may do so as outlined on the following page:  Do Not Sell My Personal Information.  Please note that we do not knowingly sell the personal information of minors under 16 years of age without legally-required affirmative authorization.

If a company shares “personal information” (as defined in California’s “Shine the Light” law, Civil Code § 1798.83) with third parties for their direct marketing purposes (e.g., to send offers and information that may be of interest to you), California law requires either providing a mechanism by which consumers can obtain more information about such sharing over the prior calendar year, or providing a mechanism by which consumers can opt out of such sharing.  As discussed above, we provide an opt out for this sharing.  If you are a California resident and would like to opt out of sharing pursuant to this law, please use the “Do Not Sell My Personal Information” link above.


We reserve the right to amend this Privacy Policy at any time to reflect changes in the law, our data collection and use practices, or advances in technology. We will make the revised Privacy Policy accessible on our websites, so you should review the Privacy Policy periodically. You can know if the Privacy Policy has changed since the last time you reviewed it by checking the “Effective Date” included at the beginning of the document. If we make a material change to the Policy, you will be provided with appropriate notice in accordance with legal requirements. By continuing to use the Services, you are confirming that you have read and understood the latest version of this Privacy Policy.


Please feel free to contact us if you have any questions about M+R’s Privacy Policy or the information practices of the Services. 

You can reach us via email, at privacy@mrss.com or by mail at:

1101 17 St NW, Suite 301
Washington, DC 20036