Making news to make an impact.
Press coverage of a nonprofit or issue can start a conversation or keep one going. In the right media outlet, a news story can pressure a CEO or senator to do the right thing. And when it reaches enough readers or viewers, a press hit can raise an organization’s reputation and then raise its fundraising potential.
Before pitching a single reporter, we start by strategizing with our clients of all sizes to figure out the best angles, stories, messages and products we’ll need to break through in the short- and long-term. Then we map out the media outlets that matter to our goals and audiences so we’re using the most of our and your time. And then we go get the press hits.
Here’s a handful of recent stories we placed for our clients:
Citing ‘Inexcusable’ Treatment, Advisors Quit National Parks Panel | New York Times, Jan 16 2018
If Climate Change Wrecks Your City, Can It Sue Exxon? | The Verge, Feb 20 2018
A Push to Lift a Ban on Pell Grants for Prisoners | New York Times, Feb 22 2018
Bay Area billboards denounce anti-abortion centers, controversial procedure | East Bay Times, Feb 16 2018
Trump’s Hardline Approach Is Forcing Immigrant Advocates to Readjust | The Atlantic, Feb 24 2018
GAY & LESBIAN ADVOCATES & DEFENDERS
GLAD has led the fight for the rights of LGBT and HIV+ people in America since the 1970s. We've helped them win in the press, on social media, and even on the SCOTUS steps.
SIERRA CLUB + OXFAM AMERICA
How does your organization compare to your peers? Which messages are (or aren’t) sticking in the press? And which types of media and reporters should you be paying more attention to for your cause?
WILDLIFE CONSERVATION SOCIETY
We are in awe of elephants and are sickened that 96 are killed every day. We're working online and with partners to pressure international leaders to end elephant poaching. President Obama and Secretary Clinton have already joined the fight.
THE WITH SYRIA COALITION
Using satellite images of a darkening Syria, we helped a coalition turn the global media's attention (NYT, PBS, NPR, Buzzfeed, Reuters) back to the plight of civilians whose stories were fading into obscurity.
Taking over the National Mall isn't cool, you know what's cool? Getting every major TV network in America talking about how you're taking over the National Mall to reject the Keystone XL pipeline.
Everyone knows Alzheimer’s sucks but not enough was being done to stop it. 70,000 Facebook supporters and 100s of client media hits later, the U.S. has a presidentially signed plan to stop the disease.
40+ rallies in one day. Crazy good media coverage. All for one urgent reason: Stopping genocide in Darfur.
The Supremes voted against us 9-0. But we won big in the court of public opinion by sparking a convo about corporate human rights abuse with NYT, WSJ, and USA Today opinions all on the same day.